Last week, WSAZ, a local TV station ran a great story in Chiammaya that can be found here: It has gotten some interest and a few orders and that is always good!

Two interesting things came from this story so far. The first was an invitation some time in the future to J.B. Millers show in Magic 97.9 radio show. It is looking like I may get to spend some time in the hot seat with J.B., take a few phone calls and maybe give away some chocolate.

The other interesting one came from an order that was the result of the TV spot. This order was for two sampler packs and the intent was to give one to a friend and keep the other for personal use. Upon opening the package the person who ordered the two packages wrote:

"after sampling your sampler I am thinking I don't really wish to allow my friend to suffer through the experience as I have. I think this stuff is terrible. Of course that is just my opinion. I expected something better than Hershey's. I was surprised to find you need a hammer and chisel to get a piece broken off to put in your mouth, then felt like I had a mouth full of sand, which did eventually melt, with rock hard pieces scattered through the sand which would not melt. I finally took it from my mouth."

The writer went on to predict the doom of Chiammaya.

I replied that I thought I had made it clear on the TV spot, and I am SURE it is all over the web site that this is not primarily intended as a candy bar. The "go to" use is hot chocolate, baking or cooking. I have offered a full refund with the return of the unused portion but have not gotten it back yet.

I have to admit, the texture is NOT what you're expecting if you go into a bite thinking " Hershey bar". I do eat it often just as it is, but I know this is a rustic product. It does take the edge off hunger for me, gives me a burst of energy and the health benefits of the MUFA's ( Mono Unsaturated Fatty Acids -- are coming out every day.

I hope you enjoy the news piece and hope to be finding retail outlets all over soon.